Internet in Vietnam 2023 is developing strongly with 77 million users (accounting for 79.1% of the population). Social networking has also become an important platform with more than 70 million participants, bringing opportunities and challenges for businesses in the digital environment.
Here are some detailed statistics on the situation of Internet and social networks in Vietnam in 2023:
Report on the situation of digital technology in Vietnam 2023
The situation of using digital (digital) technologies in Vietnam in 2023, with the main focus on the Internet and changes and trends related to the use of digital technologies.
In early 2023, Vietnam had 77.93 million Internet users, accounting for 79.1% of the total population. In addition, the number of social network users also reached 70 million, equivalent to 71% of the total population. The total number of active mobile connections is 161.6 million, equivalent to 164.0% of the total population.
This data shows that Vietnam has a significant total number of Internet and social network users, with the number of mobile connections exceeding the total population. This also means an increased risk of network security.
With a large number of users, systems such as websites, applications or business emails become attractive targets for attacks and security breaches. Therefore, ensuring network security is a challenge that businesses and organizations need to pay attention to. To reduce risks, businesses need to apply quality IT and cybersecurity solutions.
This is followed by a more detailed presentation of the growing digital behavior and trends in Vietnam in 2023.
Vietnam Population Census 2023 
The article collects and analyzes information about the population of Vietnam in 2023, in order to provide an overview of population structure, distribution by age, sex and other relevant information, to understand more clearly about the population situation of Vietnam in 2023.
In January 2023, Vietnam’s population reached 98.53 million people, an increase of 689 thousand people (+0.7%) compared to the previous year. In which, the proportion of women accounts for 50.6% and the proportion of men is 49.4%. According to statistics, 39.1% of the population of Vietnam live in urban centers, while 60.9% live in rural areas.
The Vietnamese market is providing opportunities for domestic and foreign businesses to thrive, but it also poses challenges in terms of competition, cultural and linguistic diversity, as well as digital infrastructure. Understanding and adapting to this environment is important to succeed in doing business in Vietnam.
Population distribution by age and influence on the Internet 2023
The article categorizes the population by different age groups and emphasizes the influence of this distribution on Internet use in 2023 in Vietnam. This could be related to which age groups are more likely to use the Internet, or whether there is a disparity in Internet use between different age groups and how this affects online business models, media, etc. communication, or other Internet-related activities in Vietnam in 2023.
The average age of the population of Vietnam is 32.7.
Population distribution by age:
7.4% are between the ages of 0 and 4.
12.0% between the ages of 5 and 12.
7.1% are between the ages of 13 and 17.
9.7% between the ages of 18 and 24.
16.0% between the ages of 25 and 34.
15.6% were between the ages of 35 and 44.
12.8% were between the ages of 45 and 54.
9.9% are between the ages of 55 and 64.
9.3% are 65 years of age or older.
The average age of Vietnam’s population is 32.7 indicating a young and dynamic population that offers opportunities in taking advantage of a young workforce and a maturing consumer market. However, businesses also face the challenge of competing for young talent and adapting to the rapid changes of technology and markets.
Internet usage situation in Vietnam in 2023 
The article talks about the state of Internet use in Vietnam in 2023. It may include information about the percentage of people using the Internet, frequency of use, popular services and applications, development trends. development and impact of Internet use in the daily lives of people and businesses.
In January 2023, Vietnam had a total of 77.93 million Internet users, reaching an Internet usage rate of 79.1% of the total population. According to Kepios analysis, the number of Internet users in Vietnam has increased by 5.3 million (+7.3 percent) compared to 2022. However, there are still about 20.9% of Vietnam’s population, ie. 20.60 million people, without Internet at the beginning of 2023.
This metric shows the potential market opportunity and online business development of businesses. However, businesses need to face a number of challenges such as: reaching customers without using the Internet, online competition and ensuring network security.
Statistics on the use of social networks in Vietnam in 2023
The article talks about statistics and describes the situation of using social networks in Vietnam in 2023. It includes information on the number of social network participants, popular platforms, and frequency of use. , its intended use, and the role of social networks in communication, communication, and networking in society and business.
In January 2023, Vietnam had 70.00 million social network users. According to GWI and data.ai organizations, the popularity of social networks in Vietnam continues to increase with no signs of slowing down.
However, not every social media user account corresponds to a unique individual. At the beginning of 2023, the number of social network users in Vietnam reached 71.0% of the total population, but according to data from the advertising planning tools of the leading social networking platforms, there are only 64 .40 million users 18 years of age or older.
However, this rate is still very high, reaching 89.0% of the total population aged 18 and over. In other words, 89.8% of Vietnam’s total Internet users used at least one social networking platform in January 2023.
Among social network users in Vietnam, the percentage of women is higher than that of men, with 50.6% female and 49.4% male.
The rise and popularity of social networks in Vietnam offers opportunities to reach potential markets and a large customer base. However, businesses need to face competition and challenges in attracting and managing the brand’s image on social networks.
Facebook users in Vietnam in 2023
The article deals with the number of Facebook users in Vietnam in 2023. You can go further to provide information on growth, age, frequency of use, purpose of use, and impact of Facebook on Facebook. with users and society in Vietnam.
According to data published in Meta’s advertising resources, Facebook had 66.20 million users in Vietnam at the beginning of 2023. However, Facebook’s potential advertising reach in Vietnam has decreased by 4, 2 million (-6.0%) between 2022 and 2023, according to figures published on Meta’s own tools.
Between October 2022 and January 2023, Facebook’s ad reach in Vietnam decreased by 3.5 million (-5.0%). Facebook’s advertising reach in Vietnam is equivalent to 67.2% of the total population at the beginning of 2023 and 84.9% of the local Internet user base (regardless of age) in January 2023.
However, Facebook only supports users 13 and older, so only 83.4% of “eligible” audiences in Vietnam can use the platform in 2023. Meanwhile, 50.2 % of Facebook’s advertising audience in Vietnam are female and 49.8% are male.
Advertising on Facebook in Vietnam offers the opportunity to reach a diverse audience and the accuracy of advertising orientation. However, businesses need to face the challenge of age and audience restrictions, along with a decrease in reach on the platform.
YouTube users in Vietnam in 2023
The article refers to the review of the number of YouTube users in Vietnam in 2023 and additional information on YouTube usage trends, popular content, and the impact of this platform on entertainment and learning. , and the advertising market in Vietnam.
According to Google’s advertising resources, at the beginning of 2023, YouTube has 63.00 million users in Vietnam. However, the company’s own figures show that YouTube’s advertising reach in Vietnam in early 2023 is equivalent to 63.9% of the total population.
To make it easy to imagine, advertising on YouTube reached 80.8% of Vietnam’s total Internet users in January 2023. According to this metric, 49.5% of YouTube’s advertising audience in Vietnam are female. , while 50.5% are male.
Data published on Google’s ad planners shows that YouTube’s potential ad reach in Vietnam increased by 500k (+0.8%) from early 2022 to early 2023.
Meanwhile, the same data shows that the number of users that marketers can reach with YouTube ads in Vietnam has increased by 500k (+0.8%) between October 2018. 2022 to January 2023.
Advertising on YouTube in Vietnam offers the opportunity to reach a wide audience and diversity in advertising objectives. However, businesses need to face the challenge of slow growth in the reach and limited audience of this platform.
Instagram users in Vietnam in 2023
The article talks about looking at the number of Instagram users in Vietnam in 2023, adding information about Instagram usage trends, purposes of use, the development of this platform in the field of advertising and interaction. society, and its impact on the online market in Vietnam.
Meta’s advertising tool has released numbers showing Instagram having 10.35 million users in Vietnam at the beginning of 2023. The company’s recently adjusted figures show Instagram’s advertising reach in Vietnam is equivalent to 10.5% of the total population at the beginning of the year. However, it should be noted that Instagram restricts only those 13 years of age and older from using its platform. So 13.0% of “eligible” audiences in Vietnam use Instagram by 2023.
Additionally, Instagram’s advertising reach in Vietnam in early 2023 equates to 13.3% of the local Internet user base (regardless of age). At the beginning of 2023, 62.5% of Instagram’s advertising audience in Vietnam were female, while 37.5% were male.
According to Meta’s planners, Instagram’s potential advertising reach in Vietnam has decreased by 1.3 million (-11.2%) between 2022 and 2023. The company’s data also reveals revealed that Instagram’s ad audience size in Vietnam decreased by 450k (-4.2%) between October 2022 and January 2023.
Advertising on Instagram in Vietnam offers the opportunity to reach a young audience and diversity in advertising objectives. However, businesses need to face the challenge of limiting their audience and reducing reach, and need to find ways to optimize their advertising campaigns to get the best results on this platform.
TikTok users in Vietnam in 2023
The article mentions looking at the number of TikTok users in Vietnam in 2023, adding information about the rapid growth of TikTok, the influence of this platform on users in Vietnam, the trend of creating content, and the importance of TikTok in connecting with young audiences.
According to figures published in ByteDance’s advertising resources, TikTok has 49.86 million users aged 18 and over in Vietnam as of early 2023. However, ByteDance allows marketers to advertise TikTok to users 13 years of age or older, but only showing audience data to users 18 years of age or older.
With this in mind, TikTok’s ad reach reached 68.9% of all adults aged 18 and over in Vietnam as of early 2023. Additionally, TikTok’s ad reach in Vietnam equivalent to 64.0% of the local Internet user base at the beginning of the year, regardless of age.
According to data, 49.7% of TikTok ad viewers in Vietnam are female, while 50.3% are male. ByteDance’s advertising planning tools also show that TikTok’s potential advertising reach in Vietnam increased by 9.9 million (+24.9%) from early 2022 to early 2023.
However, the figures also show that the potential reach of TikTok ads in Vietnam fell by 1.2 million (-2.4%) between October 2022 and January 2023.
Advertising on TikTok in Vietnam offers the opportunity to reach a young audience and diversity in advertising objectives. However, businesses need to face challenges related to limited reach and fluctuations in reach, and need to apply the right strategies to get the best performance on this platform.
Facebook Messenger users in Vietnam in 2023
In Vietnam in 2023, Facebook Messenger is still a popular communication application. With millions of users, the platform has become an important part of everyday life, helping to connect individuals and businesses. The increase in the number of Facebook Messenger users in Vietnam is creating new opportunities and challenges for businesses and users in taking advantage of the potential of this application.
According to advertising data published in Meta’s resources, the number of Facebook Messenger advertising users in Vietnam has reached 52.65 million at the beginning of 2023. The company’s recent audience numbers show the scope Facebook Messenger’s ad reach in Vietnam was equivalent to 53.4% of the total population at the beginning of the year.
It should be noted, however, that Facebook Messenger restricts the use of its platform to users 13 years of age and older, so it should be emphasized that ads reach 66.3% of Facebook’s “eligible” audience. Messenger in Vietnam in 2023.
In addition, Facebook Messenger’s advertising reach in Vietnam is equivalent to 67.6% of all local Internet users (regardless of age). At the beginning of 2023, 51.0% of Facebook Messenger’s advertising audience in Vietnam were female, while 49.0% were male.
According to Meta’s planner, Facebook Messenger’s potential ad reach in Vietnam will decrease by 1.4 million people (-2.5%) between 2022 and 2023.
The company’s data also shows that, based on quarterly figures, the size of Facebook Messenger’s advertising audience in Vietnam decreased by 1.7 million people (-3.0%) between October 2018. 2022 to January 2023.
Facebook Messenger advertising in Vietnam offers the opportunity to reach a large number of users and diversity in advertising objectives. However, businesses need to face challenges related to limited reach and fluctuations in reach, and need to apply the right strategies to get the best performance on this platform.
LinkedIn users in Vietnam in 2023
LinkedIn, the social network specializing in professional relationships, is increasingly attracting the interest of users in Vietnam by 2023. Given its importance in finding jobs, building networks, and Sharing expertise, LinkedIn is becoming an attractive platform for both individuals and businesses. Increasing your presence on LinkedIn can provide many opportunities for networking, collaboration, and career development for users in Vietnam.
According to figures published in LinkedIn’s advertising sources, at the beginning of 2023, LinkedIn had 5.20 million members in Vietnam.
The company’s advertising reach figures show that LinkedIn’s audience in Vietnam is equivalent to 5.3% of the total population at the beginning of 2023.
However, LinkedIn restricts the use of its platform to people 18 years of age or older, so it is helpful to know that 7.2% of the “eligible” audience in Vietnam will use LinkedIn by 2023. .
Additionally, LinkedIn’s advertising reach in Vietnam equated to 6.7% of the local Internet user base (regardless of age) at the beginning of the year.
At the beginning of 2023, 51.6% of LinkedIn’s advertising audience in Vietnam were female, while 48.4% were male.
Data published in LinkedIn planning tools shows that LinkedIn’s potential advertising reach in Vietnam increased by 1.0 million (+23.8%) from 2022 to 2023.
On a quarterly basis, the company’s data shows that the size of LinkedIn’s advertising audience in Vietnam increased by 500k (+10.6%) between October 2022 and January 2023.
Advertising on LinkedIn in Vietnam offers the opportunity to reach a diverse target and professional audience. However, businesses need to face challenges related to limited audience reach and limited user size, and need to apply the right strategies to get the best performance on this platform.
Twitter users in Vietnam in 2023
Twitter users in Vietnam in 2023 are increasing dramatically. Twitter, a social network known for sharing news, short messages and discussing many topics, is attracting the attention of users in this country. Participating in the Twitter community provides Vietnamese users with the opportunity to access information, express opinions, and connect with the world. This at the same time creates an environment that promotes exchange and sharing of views, contributing to enriching the picture of communication and social interaction in Vietnam in the digital era.
Twitter announced the number of 4.10 million users in Vietnam at the beginning of 2023 on its advertising resources. With this number, Twitter’s advertising reach in Vietnam reaches 4.2% of the total population.
However, Twitter only restricts the use of the platform to people aged 13 and over, so this figure represents only 5.2% of the “eligible” audience in Vietnam using Twitter in 2023.
Additionally, Twitter’s advertising reach in Vietnam reached 5.3% of the local Internet user base (regardless of age) at the beginning of the year. According to company data, 28.8% of Twitter’s advertising audience in Vietnam is female, and 71.3% is male.
Twitter predicts potential ad reach in Vietnam to grow by 1.3 million (+43.9%) from early 2022 to early 2023 based on its ad planning tools.
Advertising on Twitter in Vietnam offers an opportunity to reach an audience that is interested in news and engages quickly. However, businesses need to face challenges related to limited audience reach and limited user size, and need to apply the right strategies to get the best performance on this platform.
Mobile connection in Vietnam in 2023
Mobile connectivity in Vietnam in 2023 is experiencing remarkable development. With the tremendous increase of mobile phone users and the rise of smartphones, mobile networks have become an indispensable tool in the daily lives of Vietnamese people. Vietnam has seen the expansion of 4G and 5G networks, providing faster, more stable connection speeds and opportunities to access diverse online content. The popularity of mobile apps, online services, and e-transactions is driving the digital business model in Vietnam. From accessing information and social networks, to e-commerce and online entertainment, mobile connectivity has created many opportunities and changed the way people interact with technology and with each other.
According to data from GSMA Intelligence, at the beginning of 2023, Vietnam had 161.6 million mobile connections. However, it should be noted that many people use more than one mobile connection, for example one for personal use and another for work.
Therefore, it is not uncommon for mobile connection figures to significantly exceed the total population. According to GSMA Intelligence data, this is equivalent to 164.0% of the total population in January 2023. The number of mobile connections in Vietnam also increased by 4.7 million (+3.0%) from 2022 to 2023.
The significant number of mobile connections in Vietnam presents an opportunity for a large and potential market, and poses challenges in terms of competition and managing multiple connections. Businesses need to shape the right strategy to take advantage of opportunities and overcome challenges in this dynamic mobile environment.
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